Turbokolor by Swanski
Their main inspiration is the city, the arts, music and skateboarding.
Turbokolor is a classic urban style, raised to the rank of fashion. You could call it street style, street wear, or whatever you like. They are not sure which one fits the best, but they are all pretty good. They aim to design comfortable, nice-looking clothes that you feel good in. Clothes that emphasize your character or perhaps the opposite: clothes that will transform you like a chameleon after a whole day in a suit. They are not rebels however, though they do pick up classical design subjects looking through the Turbokolor prism – classics enriched by Swanski’s madness.
This is why they experiment with cuts – they cut, sew, discuss and fight about the designs. They mix elegance and widely-understood fashion with everyday practicality. Clothed in Turbokolor you can go skateboarding, deliver a package on a fixed bike, drink a beer in the park, do some scratching, or buy Mum some flowers. Uber elegance they leave to Italian tailors. They do, however, follow in their foorsteps when it comes to attention to detail.
Turbokolor collections are designed by the company’s founder, Warsaw-based artist and designer, Pawel Kozlowski – Swanski. In addition to their distinctive design, every season brings out models created in collaboration with artists from the Turbokolor Enthusiasts’ team: Tempo, M-City, and Sorry, Ghettoblaster.
They like to travel and party, so they don’t end up working in a vacuum. For this reason, they invite there foreign friends to work with them, and this has resulted in some fat collaborations with other brands and popular artists. So far Turbokolor has cooperated with artists like Jeremy Fish, Will Baras, Jordae and brands like Akomplice, Foreign Family, Official, or Hessenmob.
Turbokolor is not a corporation. You will not see vision and values, written in small print, thought out in headquarters thousands of miles from here.
Turbokolor is a company created with a sincere enthuisiasm and love for there childhood inspirations and everyday life. Turbokolor runs on hype, but they hope it will eventually be enough to repay the loan.
On top of all these activities, there will be a Turbokolor Tour this year. “Swanski’s Flying Bazaar” will come to a city and gallery near you in 2011 – more about this soon…..