Culture Shock Marketing
Culture Shock is the anxiety and feelings (of surprise, disorientation, uncertainty, confusion) felt when people have to operate within a different and unknown environment. Since the media industry is evolving with incredible speed the means of communication change equally fast. Culture Shock Marketing recognizes these changes and calls for communication that is fit for this period of accelerated flux, referred to as ‘hyperchange’ by futurists.
As partner of the Arts and forward thinking communication agency CSM is a New York City-based 21st century media agency, focused on serving creative communities. A multipurpose team, engaged synchronously in the creation and distribution of ideas and assets, while staying in tune with the innovative markets where art and technology interact.
“Freed from traditional marketing approaches, our holistic method enables us to view clients from a 360° perspective and present tailored solutions informed by seeing media as an ecosystem. This understanding is central to the philosophy of CSM. We believe that innovation happens when things that are separate get mixed.”