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Challenge the Obvious

The 30 minute film focuses on Haas&Hahn – a creative duo comprised of journalist Dre Urhahn and audiovisual designer and illustrator Jeroen Koolhaas – who use art in a quest to change the lives of people who live in socially troubled neighbourhoods.

Centred around the ‘Challenge the Obvious’ brand motto of HUB Footwear, the film documents a series of incredible projects in Rio De Janeiro which raise the profile of favelas through creating vast works of art in unexpected and amazing places.



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